With social media being a constant in many people’s lives, it is important for your cleaning business to build an online presence. Creating and growing social media accounts for your business can be a great way to find new customers in your target market. Follow this guide to help you navigate the process.
Why Use Social Media for Your Cleaning Business?
1. Low cost
In comparison to websites, maintaining a social media account is very inexpensive. First, most social media platforms allow you to open an account for free. Unless you use features such as ads or automated posts, running a social media account will be completely free. Additionally, having a professional-looking website would require hiring a web designer. On the other hand, it is much easier to create good social media content without prior experience.
With features such as the Instagram Explore page and TikTok For You page, it is easy to reach your target audience. A social media user’s feed heavily depends on the posts they engage with. Each time a user likes, clicks or comments on a post, social media platforms collect this information and create an algorithm. Therefore, there is a high possibility that your content will reach the social media feed of your target market.
3. Helps drive traffic to your website
Posting on social media and operating a traditional website can work together in many ways. First, you can use both to drive traffic to one another. Having social media accounts to promote content on your website is highly beneficial. For example, if you use content marketing and create blog posts for your site, you can post on social media each time you upload a new post. This allows you to reach further than the users who are already subscribed to your website. Therefore, social media and websites should be used hand in hand if you have the funds and time to do so.
Many social media platforms provide useful information on your audiences such as location, age, gender, and more. For example, with an Instagram business account, you have free access to this information. Therefore, you can better understand the type of people you’re targeting and if you’re reaching the right audience. You will also be able to find out the ideal time to post according to your feed and analytics.
How to Get Started
The first and most important step to creating a social media account for your cleaning business is to decide on the content you want to post. For example, you can post before and after images of different projects you’ve taken on. On the other hand, you can provide cleaning tips and hacks for your followers. The most important thing to remember when deciding on content is to provide value for the audience. You must give users a reason to follow you. Although you may have an interesting business, you will not gain social media followers without interesting content. Therefore, closely follow social media trends to understand what users are looking for.
Once you’ve created your content, you can add hashtags as a way to further target who you want your content to reach. Use hashtags related to your posts such as #cleaning and #cleaningbusiness. Wherever possible, you can also consider using hashtags that advertise the location of your business. Once again, remember who you’re trying to reach and think of the hashtags most relevant to them. Including a wide range of hashtags is the most effective technique. Therefore, use big hashtags with over 1 million posts, medium hashtags with 100-500k posts, and small hashtags with anything under. Although it can be useful to use big hashtags, there is a higher chance of trending or being the top post with a smaller hashtag. Therefore, it is effective to use a few from each tier.
Once you have your account up and running, maintenance is the next step. It is important to build a connection with your followers. For example, you should respond to all comments. First, never leave a question unanswered in the comment section. This can create a bad image for your business as users will feel that you don’t tend to customers. Second, respond to or like encouraging comments such as “great post!” or “love this hack!”. By acknowledging these comments, you’re showing users that your business values feedback as you take the time to look through it. Building this connection will make potential customers more likely to use your cleaning service.
Automating your social media posts is invaluable for your business. And, applications such as Hootsuite have automated scheduling for Instagram posts. Having automated posts can be a useful tool for staying consistent with your social media accounts. One of the best ways to grow your social media presence is to be consistent and post regularly. Therefore, we recommend planning posts ahead of time. If necessary, use a third-party app for automated posts if you have trouble managing and keeping track of it yourself.
Although posting frequency varies per business and social media platform, it is recommended to post at least once a day. If you’re using a platform such as TikTok, your account will grow faster with three or more posts per day. However, when using a platform like Instagram, three posts per day can be too much for the user. It is important to do further research on the platforms you select to get a better understanding of how often to post. Overall, consistency is key. Not only will this help to grow your audience but it will also establish brand image and awareness.
A great way to grow your social media presence is to join Facebook groups. For example, as a cleaning business, joining groups such as Professional House Cleaners and Maid Service Marketing Group can be highly beneficial. First, you are able to make connections with other cleaning professionals and learn tips and tricks. Additionally, you can join groups where individuals are looking to hire cleaners. This is a great opportunity to get your name out there and market your business. There is a Facebook group for almost anything imaginable. Whether you join a local or national group, you can easily gain connections and exposure.
In conclusion, growing a social media presence for your cleaning business can be overwhelming at first. However, with the right content, hashtags, and techniques, it can be an effective tool to grow your business.